MAN
IFE
STO2022

AROAD ORIGINAL PROJECT IS A JOURNEY WHERE THOSE WHO LEAVE, TAKE WITH THEM ONLY THE ESSENTIAL, WHERE THE GOAL IS THE JOURNEY ITSELF, WHERE REAL LIFE DREAMS MATERIALIZE. A SLOW, LIGHT AND ENDLESS TRIP MADE UP OF SMALL STOPS AIMED AT FINDING FREEDOM, THE FREEDOM TO REALIZE OUR FUTURE AND BE ABLE TO SHARE WITH WHOM WE MEET ON OUR PATH. WHAT WE BRING WITH US MUST REFLECT OURSELVES AND MUST BE IMPORTANT TO HELP US ACHIEVE THE PURPOSE OF THE JOURNEY.
NO UNNECESSARY OBJECTS. THE RETURN TO THE VERY ESSENCE OF THINGS AND TO AN AUTHENTIC LIFE MADE UP OF UNIVERSAL TRUTHS. A CONSTANTLY EVOLVING RESEARCH WHERE EVERY CHOICE BECOMES AN ICON THAT WILL NOT SEE A SUNSET. WHAT WE CHOOSE TO CREATE DURING OUR JOURNEY, WILL GIVE IDENTITY TO ANY PROJECT AND WILL MATERIALIZE INTO EVERYDAY GARMENTS AND ACCESSORIES.

AROAD IS AN AMBITIOUS AND COUNTERCURRENT PROJECT OF PHOTOS, VIDEOS, JOURNALISM AND FASHION WHERE CONTENT IS GIVEN PRIORITY WITHOUT NEGLECTING FORM. AROAD TELLS REAL-LIFE STORIES WHERE THE CHARACTERS WEAR GARMENTS AND ACCESSORIES CREATED ESPECIALLY FOR THEM, STARTING FROM DENIM AS AN EMBLEM OF FREEDOM AND NONCONFORMISM, REINTERPRETS THE CLASSICS OF THE 70S AND ADAPTING THEM TO THE TASTE OF OUR TIME, USING ECO-SUSTAINABLE MATERIALS AND CONCEPTS WITHOUT GIVING UP THE COMFORT AND GRIT THAT DISTINGUISHES THEM. THE MAIN POINT OF REFERENCE IS A CONTEMPORARY REALISM THAT GIVES VOICE TO THE FREEDOM OF EXPRESSION SHOWN IN PHOTOGRAPHY, REVEALED IN THE STYLE OF THE INTERVIEWS. EACH STORY LEAVES ROOM FOR REFLECTIONS, COMPARISONS AND DIFFERENT VISIONS OF LIFE. AROAD WILL BE AN INDELIBLE SIGN CARVED ON THE ASPHALT.

NEW
REAL
ISM